In retail, customer-centricity has gained an increasingly important place in strategy. This approach, centred on the customer, allows organisations to deliver solutions and services that truly add value.
Customer-centric retailers should not neglect operations, as these must be always optimised for the customer. With today’s changing demand patterns, this is only possible if flexible operations are built, adjusting to the dynamic demand in an agile way. In this context, what are the initiatives to be implemented?