Marketing & Sales Growth Strategies

KAIZEN™ in Marketing & Sales

KAIZEN™

in

Marketing

& Sales

We develop people, processes and technologies to grow your business

The attraction of leads, the conversion of leads into customers and their loyalty, (retention), are the main challenges on the road to a sustained growth. The obstacles faced by organisations in developing teams that can work on these three aspects creates a discouraging scenario for entrepreneurs.

Our continuous improvement approach allows us to implement projects that can ensure results in the short, medium and long-term through the engagement of the marketing and sales teams so they can maximise their potential and achieve the expected results. We help leaders to develop teams and processes that will enable continuous sales growth.

Results

Increase in the number of leads

Agile marketing teams able to quickly respond to market and business needs
Optimised SEO-focused websites to ensure a good user experience
Marketing processes capable of attracting, converting and nurturing leads until they move on to sales

Agile marketing teams able to quickly respond to market and business needs
Optimised SEO-focused websites to ensure a good user experience
Marketing processes capable of attracting, converting and nurturing leads until they move on to sales

Increase in sales capacity

Sales team leaders empowered to lead groups of high-performing salespeople
Compare cycle funnel focused on the customer process
Optimised sales process to ensure a high average ticket and a high close rate

Sales team leaders empowered to lead groups of high-performing salespeople
Compare cycle funnel focused on the customer process
Optimised sales process to ensure a high average ticket and a high close rate

Improved customer experience

Optimised and continuously improved customer experience throughout the entire buying journey
High customer satisfaction

Optimised and continuously improved customer experience throughout the entire buying journey
High customer satisfaction

Increase in customer loyalty

Effective loyalty programmes that promote a long-lasting and more genuine relationship with the customer

Effective loyalty programmes that promote a long-lasting and more genuine relationship with the customer

Business growth

Continuous sales growth year-on-year
Continuous improvement culture
Motivated and agile commercial team (marketing & sales) prepared for challenges
Satisfied customers and brand promoters

Continuous sales growth year-on-year
Continuous improvement culture
Motivated and agile commercial team (marketing & sales) prepared for challenges
Satisfied customers and brand promoters

The four butterflies simbolise the importance of coordinated activities in four distinctive areas: daily KAIZEN™, value stream KAIZEN™, strat KAIZEN™ and KAIZEN™ foundations.

Ready to start?

Find out what the key opportunities are in your marketing & sales processes by conducting a diagnosis workshop.

3 steps towards Business Growth

3 steps towards

Business Growth

Request for process
proposal

• Contact us and we will analyse without obligation

• We want to understand your particular case and your growth challenges

• If you accept our proposal for the vision design, we will move on to the next step

Vision design and
implementation plan

• We analyse the current situation and design the improvement vision with the identification of initiatives to be performed, implementation plan, and ROI calculation

• After the presentation of the report, we submit a proposal for our support in the implementation stage of the future vision

Implementation of
the defined plan

• The improvement projects are developed at the Gemba alongside the teams

• All implemented improvements are standardised and teams are trained in these new standards. We are committed to the growth results defined for the project.