Benchmarks & Client Cases

Strat KAIZEN™ in Fuel Station Company - Gas Stations

The Case

Market Share loss trend
Market Share loss trend
  • From 2011 to 2016 Market loses value as low-cost segment grows
  • 2015: The loss of share and profitability is exacerbated. Teams discouraged
  • 2016: Lack of a clear focus and weak implementation
  • 2017: Start-up Strat to Action + PMO

The Solution

Strat to Action Plan – For profitability increase
Strat to Action Plan – For profitability increase
  • Customer Centricity Program based on Segmentation, Service Improvement and Pain Points elimination
  • Breakthrough Hoshin Deployment with 28 Projects in 5 Strategic Initiatives
  • Hoshin Follow-up with Countermeasures Process and PMO Training

The Results

Sustained Increase and Economic Recovery
Sustained Increase and Economic Recovery
  • Continuous Improvement Culture implemented in 300 gas stations
  • Impact of each of the Initiatives on EBITDA (green bar below)
  • Sustained EBITDA increase based on Customer Experience Improvement and Gas Station Efficiency



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