Benchmarks & Client Cases
Strat KAIZEN™ in Fuel Station Company - Gas Stations
The Case
Market Share loss trend
- From 2011 to 2016 Market loses value as low-cost segment grows
- 2015: The loss of share and profitability is exacerbated. Teams discouraged
- 2016: Lack of a clear focus and weak implementation
- 2017: Start-up Strat to Action + PMO
The Solution
Strat to Action Plan – For profitability increase
- Customer Centricity Program based on Segmentation, Service Improvement and Pain Points elimination
- Breakthrough Hoshin Deployment with 28 Projects in 5 Strategic Initiatives
- Hoshin Follow-up with Countermeasures Process and PMO Training
The Results
Sustained Increase and Economic Recovery
- Continuous Improvement Culture implemented in 300 gas stations
- Impact of each of the Initiatives on EBITDA (green bar below)
- Sustained EBITDA increase based on Customer Experience Improvement and Gas Station Efficiency
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