Benchmarks & Client Cases
Strat KAIZEN™ in Fuel Company – Gas Stations
The Case
Market share loss trend
- From 2011 to 2016 market lost value as the low-cost segment grew
- 2015: The loss of share and profitability is exacerbated. Teams are discouraged
- 2016: Lack of a clear focus and weak implementation
- 2017: Start-up Strat to Action + PMO
The solution
Strat to Action Plan – For profitability increase
- Customer Centricity Program based on segmentation, service improvement and pain points elimination
- Breakthrough Hoshin deployment with 28 projects in 5 strategic initiatives
- Hoshin follow-up with countermeasures process and PMO training
The Results
Sustained increase and economic recovery
- Continuous improvement culture implemented in 300 gas stations
- Impact of each of the initiatives on EBITDA (green bar below)
- Sustained EBITDA increase based on customer experience improvement and gas station efficiency
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