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The On-Demand Culture

With the whole world just a click away, be it products, services or information, consumers are now less tolerant towards not having what they want at the right time in the desired quantity and in optimal condition.

This cult of immediacy presents major challenges for retailers as they struggle to maintain consumer preference. With 31% of consumers choosing another shop or not buying when faced with out-of-stock, how can retailers ensure product availability?

The On-Demand Culture