Benchmarks & Client Cases
B2B Consumer Goods Sales Office
Salespeople time distribution
• Low conversion rate
• Sales volume under budget
• Low Overall People Efficiency (OPE)
• 60% of salesperson time was dedicated to rework
• Long Lead Time for quotation and order entry
Sales Funnel Board
• Key process improvement in terms of delivery (D) and quality (Q)
• Development of Sales Funnel to manage lead-to-order flow
• Implementation of Sales Mizusumashi that centralises all the non-value added activities
The project had a payback period of less than 3 months with annual savings of £900,000.
Bids Win Rate
The conversion rate increased by 47%.
Sales increased by 18%.
Productivity improved by 21%.
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